Dr. James (Jay) Duhig, Ph.D., is director of Patient Integration for AbbVie Pharmacovigilance and Patient Safety. Dr. Duhig is an expert in the application of human factors and health literacy in the investigation of medication errors and in the development of drug and device instructional materials for patients and healthcare professionals. In his role with AbbVie’s International Pharmacovigilance Network, Dr. Duhig works with physicians, nurses, pharmacists, engineers, and others in the evaluation of multiple sources of post-marketing safety data. He is a passionate advocate for the use human factors and health literacy to problem-solve the needs of patients not just at the hospital and doctor’s office but at the kitchen table.